The ArtistForce Blog

ArtistForce: A New Model for the Live Entertainment Business

ArtistForce’s presence at SXSW 2008 in March was part of a huge pre-launch promotion that included exhibits at the trade show, giveaways, mobile billboards and more. ArtistForce is a progressive new online system developed to provide members of the live entertainment industry a single platform through which individuals can network and generate business.

During SXSW 2008, ArtistForce signed on hundreds of new clients. “SXSW gave ArtistForce the chance to address an entirely new set of artists and talent buyers from all over the world,” said Jonathan Romley, founder and CEO of ArtistForce. “We are targeting the kinds of folks who come to SXSW — artists, agents, managers, venues, promoters and talent buyers.

ArtistForce officially launched June 1 of this year. We caught up with Jonathan recently and asked him to share some thoughts about his company and the state of the music business.

How are you marketing the company after the launch?

ArtistForce will be at the Village Voice Siren Music Festival in New York on July 19, we’re hosting Lunch 2.0 Hollywood (a tech industry event with Mixergy) in August, exhibiting at industry trade shows, signing up thousands of Venues, Promoters, and Talent Buyers all over the world, rolling out a great affiliate program and calling everyone we know! The best promotion will come from the success of people who use the platform - our goal is to drive success in the ArtistForce community.

What was the genesis of ArtistForce? This is a brand new model for working in this section of the industry.

That’s right, ArtistForce is definitely a new model, and we are really excited to be providing a solution that works for everyone involved in the live entertainment booking process. We are building a community of live entertainment professionals based on business relationships where people can work more effectively, forge new relationships and take advantage of expanded opportunities. Everybody wins.
There is a basic lack of business technology in the live entertainment industry. Many live entertainment bookings are contracted on paper – and many indie bands don’t use contracts at all, leaving the band exposed. From Offer all the way to Settlement, ArtistForce is the first comprehensive solution for live entertainment business.

How do you see ArtistForce impacting the music business?

We believe ArtistForce will drive growth in Music and Live Entertainment by increasing the opportunity for Bands to grow independently, and expand the reach of their music through live performances. Music Consumption is at an all time high. Consumers are simply changing the way they learn about and experience music. A decade ago, fans supported their favorite artists by purchasing recorded music, attending concerts, and buying merchandise. Today, concert and tour revenue are the major revenue drivers for Artists.

It’s an incredibly valuable solution for indie artists. ArtistForce is delivered “On Demand”, which means there is no software to download, no hardware to buy – all you need is a web browser and you’re all set to receive and negotiate offers, generate contracts, manage bookings, share contacts, settle shows, read industry news, research 25+ years of industry data, and network with other subscribers.

Read the article on SXSW.com

The first installment of the ArtistForce.com product launch campaign, was a huge success at the South by Southwest music trade show in Austin, TX. (more…)

ArtistForce Founder and CEO, Jonathan Romley, announces the global June 1st launch date of ArtistForce. The June 1st launch will open the doors to ArtistForce in Los Angeles, Tokyo, Berlin, Nashville, Austin, and New York.

A progressive new system developed to provide members of the live entertainment industry a single platform, through which each individual can freely network and generate business; ArtistForce will bring an entirely new set of tools to the talented people working in the live entertainment industry. Starting off with a splash, ArtistForce began an aggressive product launch campaign, at the music trade show at South by Southwest on March 14th, in Austin, Texas. The launch proved to be a huge success and ArtistForce has already signed on thousands of eager clients, all of whom will enjoy three complementary months of service and all of whom are the potential winners of a brand new Smart Car, courtesy of ArtistForce.

Cognizant of the fact that the music world is in a state of technological turmoil, enabling agents and artists alike to conduct their business more efficiently, Romley created ArtistForce in recognition of the unique velocity of technology in the live entertainment industry. ArtistForce delivers streamlined efficiency, an unparalleled number of choices, connection, and control, by centralizing a user’s day-to-day business. Paving the way for new relationships and creating opportunities for industry professionals all over the globe, ArtistForce will revolutionize the way the live entertainment industry does business, by offering working professionals the tools they need to achieve the success they desire and deserve.

The ArtistForce Display @ SXSW 2008:

Visitors to the ArtistForce Booth (314/413) at the Austin Convention Center during SXSW Music 2008 receive a 90 Day Complimentary Charter Membership and will be entered to WIN a 2008 Smart fortwo from ArtistForce!

From SXSW.com : “ArtistForce is a revolutionary online software service for the live entertainment community. Its founder, Jonathan Romley, experienced the inefficiency of the process of booking live talent from the point of view of all parties involved: The artist, the agent, the promoter, the manager, the talent buyer. He was constantly bothered by the fact that these “fragmented relationships and redundant processes resulted in the loss of millions in revenue and hours in productivity. So he created ArtistForce. Along with a team he describes as “individuals with deep, life-long, personal passion for live entertainment,” they have created a system with professional-grade software services that provides “on-demand entertainment relationship management.” It allows all parties involved in booking to conduct business online in real time. ArtistForce will announce its public launch date during SXSW. Stop by their stand on the trade show floor at numbers 314 and 413 to meet with executives and business development representatives.
Also when you stop by, enter to win a 2008 Smart Car and get exclusive pre-launch access when you sign up for a complimentary ArtistForce charter subscription!”

VIEW THE 2008 SXSW TRADE SHOW NEWS HERE

All systems are go for ArtistForce at South by Southwest 2008. Experience Choice, Connection and Control with ArtistForce at the Austin Convention Center March 13-15. (more…)