The ArtistForce Blog

After tossing a few ideas around for this blog it comes down to one thing, Nirvana. As does pretty much every conversation I engage in tends to lead to. I sort of feel like Sean Penn in “I am Sam”. He relates everything in his life to a Beatles song. Not that I’m Sam, but I’ve found that a lot of things in my life tend to relate to my love of Nirvana. Not to stray too far from the topic but I even named my dog KC. Nothing since Beatlemania had happened until Nirvana came along and I sure felt it.

Nirvana was formed by Kurt Cobain and friend Krist Noveselic of Aberdeen, Washington. They both felt alienated as children and therefore found comfort in punk rock. When they started gigging around town they immediately gained notoriety and credibility among peers and executives alike. After being discovered, Nirvana became an instant success much to everyone’s surprise. Nothing like this had ever had been seen or heard in the mainstream pop world. People related to his angst and sincerity and genuinely felt what he had to say and accepted it.

Nirvana’s success changed the course of rock music in the early ‘90s initiating the rise of alternative music and legitimizing the differences in perspective between the Baby Boomers and Gen Xers, Cobain made being “punk rock” cool. He brought a whole new meaning to pop music with his band’s impact even being felt by his own musical heroes.

When I think about the way that Nirvana changed the music industry, how many lives their music affected, and the phenomenon they caused, I think about how I can parallel this to ArtistForce. AF is something new and exciting that is going to change the industry like Nirvana did. Nirvana made it acceptable to be different and welcomed change, as does ArtistForce. We give talent a chance to be seen, heard and discovered. Nothing like this has ever been done and we are ready to hit the industry with ARTISTFORCEMANIA!