ArtistForce.com invades Coney Island on July 19 as a Sponsor of the 2008 Village Voice Siren Festival showcasing indie rock veterans and emerging artists. (more…)
ArtistForce’s presence at SXSW 2008 in March was part of a huge pre-launch promotion that included exhibits at the trade show, giveaways, mobile billboards and more. ArtistForce is a progressive new online system developed to provide members of the live entertainment industry a single platform through which individuals can network and generate business.
During SXSW 2008, ArtistForce signed on hundreds of new clients. “SXSW gave ArtistForce the chance to address an entirely new set of artists and talent buyers from all over the world,” said Jonathan Romley, founder and CEO of ArtistForce. “We are targeting the kinds of folks who come to SXSW — artists, agents, managers, venues, promoters and talent buyers.
ArtistForce officially launched June 1 of this year. We caught up with Jonathan recently and asked him to share some thoughts about his company and the state of the music business.
How are you marketing the company after the launch?
ArtistForce will be at the Village Voice Siren Music Festival in New York on July 19, we’re hosting Lunch 2.0 Hollywood (a tech industry event with Mixergy) in August, exhibiting at industry trade shows, signing up thousands of Venues, Promoters, and Talent Buyers all over the world, rolling out a great affiliate program and calling everyone we know! The best promotion will come from the success of people who use the platform - our goal is to drive success in the ArtistForce community.
What was the genesis of ArtistForce? This is a brand new model for working in this section of the industry.
That’s right, ArtistForce is definitely a new model, and we are really excited to be providing a solution that works for everyone involved in the live entertainment booking process. We are building a community of live entertainment professionals based on business relationships where people can work more effectively, forge new relationships and take advantage of expanded opportunities. Everybody wins.
There is a basic lack of business technology in the live entertainment industry. Many live entertainment bookings are contracted on paper – and many indie bands don’t use contracts at all, leaving the band exposed. From Offer all the way to Settlement, ArtistForce is the first comprehensive solution for live entertainment business.
How do you see ArtistForce impacting the music business?
We believe ArtistForce will drive growth in Music and Live Entertainment by increasing the opportunity for Bands to grow independently, and expand the reach of their music through live performances. Music Consumption is at an all time high. Consumers are simply changing the way they learn about and experience music. A decade ago, fans supported their favorite artists by purchasing recorded music, attending concerts, and buying merchandise. Today, concert and tour revenue are the major revenue drivers for Artists.
It’s an incredibly valuable solution for indie artists. ArtistForce is delivered “On Demand”, which means there is no software to download, no hardware to buy – all you need is a web browser and you’re all set to receive and negotiate offers, generate contracts, manage bookings, share contacts, settle shows, read industry news, research 25+ years of industry data, and network with other subscribers.
From SXSW.com : “ArtistForce is a revolutionary online software service for the live entertainment community. Its founder, Jonathan Romley, experienced the inefficiency of the process of booking live talent from the point of view of all parties involved: The artist, the agent, the promoter, the manager, the talent buyer. He was constantly bothered by the fact that these “fragmented relationships and redundant processes resulted in the loss of millions in revenue and hours in productivity. So he created ArtistForce. Along with a team he describes as “individuals with deep, life-long, personal passion for live entertainment,” they have created a system with professional-grade software services that provides “on-demand entertainment relationship management.” It allows all parties involved in booking to conduct business online in real time. ArtistForce will announce its public launch date during SXSW. 
Stop by their stand on the trade show floor at numbers 314 and 413 to meet with executives and business development representatives.
Also when you stop by, enter to win a 2008 Smart Car and get exclusive pre-launch access when you sign up for a complimentary ArtistForce charter subscription!”
All systems are go for ArtistForce at South by Southwest 2008. Experience Choice, Connection and Control with ArtistForce at the Austin Convention Center March 13-15. (more…)
Our CMJ Week digital media campaign kicks off today in more than 5000 New York City taxis, and features the music of ArtistForce member Vera Ostrova. Catch a cab with NY10 in Greenwich Village, and check us out - our geo-targeted ads will only appear when you’re in The Village! Also be sure to pick up the CMJ Festival Guide and check out ArtistForce: Play Live | Get Paid !
Not in NYC for CMJ? Click on “Read the rest of this entry” to view the ArtistForce NY10 digital ad now!
ArtistForceLIVE is our monthly showcase in Los Angeles featuring talent booked entirely using the ArtistForce.com platform. Shadowscene.com was on the scene again this month to capture the latest edition. The show was a huge success for everyone involved and we’d like to thank Bloodcat Love, Once, Ok Stranger, The Naked, Safari Sam’s, Operator11, and Shadowscene for their contribution to the event series.
Check out the Shadowscene pix here: http://www.shadowscene.com/album293.htm
Next week we’re experimenting with a new digital advertising platform in NYC during CMJ Music Marathon! ArtistForce has enlisted Clear Channel Taxi Media and NBC Universal to promote our On-Demand Entertainment Relationship Management solutions to passengers inside New York City taxis in Greenwich Village.
Taxis affiliated with Clear Channel Taxi Media air NY10, New York’s Taxi Entertainment Network, featuring exclusive content from WNBC, the news networks of NBC (NBC News, MSNBC, CNBC) and NBC Entertainment. NY10 rolled out during the first half of this year as part of the Taxi and Limousine Commission’s recent announcement to install Passenger Information Monitors in New York City cabs.
Look out for our cutting edge geo-targeted ArtistForce advertising campaign during CMJ week!
Check out the demo here…
ArtistForceLIVE is our monthly showcase featuring independent talent booked using the ArtistForce.com platform!
We jetted back from POPKOMM just in time to present the latest edition on Monday October 8 at Safari Sam’s.
Thanks to your support our last event was a huge sucess for AF and all of the talent involved. If you missed our last show, you can check out the performances on Operator11.com
Come hang out with the ArtistForce team (we promise we’ll have more time to chat this time) - and learn about our plans to drive the future of live entertainment commerce.
SEE YOU ON MONDAY NIGHT!
Bloodcat Love
Bloodcat Love create music that demands your heels click and your fingers snap, snap, snap. It’s vicious in the front seat, curling your lips back as the headlights burn a cat’s claw to the curve and a salty tambourine to the bones.
Once
They’ve taken their sonic wall of sound to such venues as the Viper room, Spaceland and King King where they soon stirred up a lot of attention with their melodic British Rock influenced sound. Their music has created a loyal following, which grows with every show. ONCE is about music, emotion, life. Once is their journey which will also become part of your journey as we can all only live once.
Ok Stranger
OK STRANGER began as many bands do; friends getting together and killing time by making as much noise on their instruments as their apartment manager will allow. Wes Hudson(OK) and Trickie Kitting(FL) met in a Orlando recording school in the fall of 2002. Reconvening in Los Angeles after graduation the pair found the right musicians to complete their band.
The Naked
+ Featuring DJ HIGHspeedDUB
Hosted by Smalls
+ Our Friends and Special Guests!
Photos by shadowscene.com
Live Video on Operator11.com
http://operator11.com/shows/4260
8P - 2A
ALL AGES
FREE B4 11PM WITH RSVP / $5 FOR EVERYONE ELSE
Learn more about our solution at http://www.ArtistForce.com
Learn more about our events at http://www.ArtistForceLive.com
