Since touring is all about playing for the fans, why not let the fans decide where you should play? That is exactly the plan for KISS. The legendary rock act has partnered with Eventful to allow fans to vote for the locations of its upcoming North American tour stops. “No matter where the fans say - from stadiums to cornfields - if there are enough votes, KISS will be there,” the group stated.
Voting has already begun, and KISS is doing its best to avoid the issues that will inevitably pop up in the voting process. For instance, smaller towns will be analyzed by a ratio of population to votes, to avoid choosing larger cities just because they have more citizens to cast ballots.
The new partnership was announced on KissOnline.com, while voting takes place at Eventful.com/KISS. Fans can track results in real-time and are encouraged to create viral videos in an effort to drum up more votes for their respective venues. KISS plans to show the most popular videos while on tour. In exchange, the group receives valuable demographic data on its highly loyal fan base. The tour will start in September.
If successful, the KISS - Eventful partnership stands to reshape the way bands and managers develop tours forever. No one has to wonder whether the best locations were chosen - the fans have already spoken. But, if this process can be revolutionized so simply through the Internet, why not the rest of the live entertainment business? Enter ArtistForce. At ArtistForce.com, industry professionals and emerging artists can connect, make offers, negotiate, develop contracts, manage bookings and more. The web-based platform streamlines the entire booking process, saving time and money. Vote for a better business model in live entertainment - go to ArtistForce today!
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